A2 Music video course work Sulieman Mohammed: October 2013

Wednesday, 23 October 2013

Evaluation of 2 A level Music Video's

I would grade this music video a level 4 because it uses four quadrants to keep the storyline moving along and it's a difficult technical feature to pull off. As it requires a lot of match on action or multiple camera work. And because it is done well I'll keep it to a level 4.

Although they may be trying to become the artist with all the references and comparisons which isn't as good because originality is a rare thing to come by. However the referencing still links in with the story so it is a nice addition.

It is especially good how they managed to get lots of people to take part in the chorus by showing parts of the lyrics.

I would grade this music video a level 3 because although there is some effective camera work and camera effects, the lip synching is a bit off, in addition the shot at 2:47 you can see all the camera equipment they used which I think takes away verisimilitude.

Although the technical skills are good I feel they lack a proper narrative, there is no real concept apart from them dancing.

Sunday, 20 October 2013

Mulvey's Male Gaze Theory

Laura Mulvey came up with a theory called the 'Male Gaze'. In Her theory she states that all media is designed by heterosexual males for young heterosexual males. This is suggested because of how women are objectified in todays media. She suggests this is used to draw the male audience in even if they are not the primary target audience.

An example of the 'Male Gaze' theory would be this rolling stones magazine cover. Firstly why would Jennifer Aniston be on a musically themed magazine. This is part of the 'Male Gaze' theory. She has no business being there but obviously if any Heterosexual male see's this cover, whether he like this style of music or not he is more encouraged to buy the magazine just because there is a is a woman being objectified on the front cover.