We recently learned about music video teasers. they are usually music videos just showing the lyrics and presenting the song. The reasoning behind putting out a lyric music video is to draw an audience an d draw attention that a new album is coming out or that a music video will be made.
An example of this is Katy Perry's Roar which at first was released as a lyric video
Then after drawing an audience the actual music video was released
I then stumbled across this video, the song is Vahle by Volumes it was released recently On the 12th of September 2013. I think it is a way of letting people know that a new album is coming out, by releasing one song they already have drawn back the fans of the first album and it's possible that a music video will be made for the same song once the album is out. This way people can share the video and let others know of the upcoming album making the album more likely to get more sales, making it more successful. One thing is for sure I will be buying this album, so just goes to show that this type of marketing works.
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